PROBLEM:
Gina was having a hard time trying to update her WordPress site and editing products in WooCommerce. Her website designer was slow to respond and slow to make changes when she requested. During our first call, she told me all things she disliked about her website. She really just wanted the website to show who she is and sell her torches.
- WordPress website running WooCommerce was not mobile-friendly.
- Very busy look and no consistent branding throughout.
- Difficult to make changes or get changes completed.
- Needed ease of customer journey to purchase.
SOLUTION:
Changing from WordPress to Shopify is what I suggested for Gina. Explaining that it would be easy for her to manage the website, products, inventory, and sales in one place including the ease to scale. I listened to what Gina liked and didn’t like about her Kiki Torches branding and used that as my focus to make a cohesive visually appealing website.
- New Shopify store website that is responsive mobile friendly and visually appealing to customers.
- Edited branding to create the right images to showcase Kiki Torches and all features.
- Setup all products in the store with details and photos.
- Added and edited content to help with native SEO.
- Created tutorials and templates of images for Gina to use to create new products in the future.
- Setup a new email marketing system with Klaviyo that integrates with Shopify for purchase followup and newsletters.
A completely new website that showcases Kiki Torches with the look that attracts customers to purchase.
“Tiffany captured my vision that I was needing and what I had in my mind for a “refresher” of my website. My experience was great! She really worked hard and went above and beyond to deliver what I was thinking in my head and then went above and beyond to deliver so that my new website gives the look and feel that consumers would want!”
Details
Business: Kiki Torches
Website:kikitorches.com
Platform: Shopify, Klaviyo
Kiki Torches are the first fully customizable tiki torches! Gina Seneca, founder of Kiki Torches created sturdy long-lasting torches that can be customized with pictures and graphics to celebrate any occasion.
RESULTS:
Visually appealing storefront website to showcase Kiki Torches and why customers should buy them. Gina loves the look and that she has the ability to make changes easily to the products, store, and website.
