PROBLEM:
An aging WordPress site weighed down by finicky membership and event plugins. Members struggled to join, renew, or register for dinners, and the admin team spent more time troubleshooting than championing Georgia football.
- Needs:
- ^Fresh, modern site that looks as sharp as Friday-night lights
- ^One-click membership and sponsor sign-ups with tiered levels
- ^Seamless event registration and payment processing
- ^Self-service directory plus a private space for members to swap game tickets
- ^Admin dashboard that reduced manual headaches
Old Home Page
New Home Page
SOLUTION:
We migrated everything to Squarespace for a sleek front end, then plugged in MembershipWorks to power the heavy lifting. Custom levels for fans and sponsors, automated renewals, gated content, and an internal bulletin board for ticket trading—all dialed in for zero-friction engagement.
- Completed:
- Imported every member and sponsor record into MembershipWorks
- Built sponsor-only and member-only dashboards with editable profiles
- Configured upgrades, downgrades, and renewal email sequences
- Added bonus features (like ticket-swap threads) the club didn’t know were possible until we showed them
RESULTS:
A crisp, mobile-friendly website that members actually enjoy using and admins barely have to touch. Sign-ups, renewals, and event RSVPs now run on autopilot, giving the club more time to cheer on the Dawgs.
The Touchdown Club of Athens unites Georgia football fans through memberships, sponsorships, and can’t-miss events.
