PROBLEM:
Allyson envisioned redefining the mental health narrative through a rebrand. She sought a brand identity and website that truly mirrored her character and purpose. Dissatisfied with conventional and clichéd therapist designs—specifically expressing her aversion to the repetitive “palm trees and beaches” imagery—she yearned for something different.
- Needs:
- ^Comprehensive branding; she only had an avatar and a name to begin with.
- ^A completely new website.
- ^A platform for her target audience to easily locate her.
- ^Emphasis on her public speaking engagements.
SOLUTION:
Crafting this website was a refreshing deviation from the norm. Allyson emphasized her desire for a unique platform, tailored to her brand, that would not only attract her target audience but also emphasize her public speaking prowess. It’s unconventional by design, echoing her mission to revolutionize mental health advocacy.
- Completed:
- Comprehensive new branding.
- Creation of promotional materials including Business Cards, Postcards, and Stickers.
- Developed WordPress website.
- New integrated online client portal.
- Integrated contact forms for client inquiries and speaking engagement requests.
RESULTS:
From a mere idea and an avatar, Allyson’s vision transformed into the distinctive brand “Therapyhead.org.” The platform not only offers clients a fresh perspective on mental health care but also positions Allyson as a sought-after speaker in the domain.
“You created a website for Therapyhead that is like no other. I know I challenged you with a non-traditional site and you lived up to the challenge and more. I appreciate your patience and feedback. The website is perfect for me and I hope appreciated by others. Thank you. You are a super hero in the website world!”
Details
Business: Therapyhead
Platform: WordPress
Website: therapyhead.org
Allyson Tomchin, LCSW is a mental health advocate, therapist, and speaker. After 30 years of helping others, she is stepping into the role of Therapyhead to change how mental health is treated.
