NAWBO South Florida is a local chapter of the National Association of Business Owners (NAWBO.org) the nation’s largest women’s business organization.
PROBLEM:
- Website hosted on a costly membership platform.
- The membership platform was not easy to maintain and did not provide the ability to customize to the groups’ requests.
- The newsletter system was integrated with the membership platform and lacked ease of use.
- The website was visually lacking due to strict template restrictions.
- Manually adding all members to MailChimp for newsletters.
A full system and new website were needed.
SOLUTION:
- New Squarespace website with a responsive theme for mobile-friendly use.
- Membership management with real-time updates of current events registrations, sending event reminders, and payment tracking.
- New local member directory that members can edit and manage themselves.
- Ability to charge sponsors or vendors from the website and track all payments and renewals.
- Event registration with the ability to offer different ticket prices based on membership levels including additional options to choose from and add to payments.
- New Squarespace newsletter integration to easily send updates.
Streamlined the process with a new membership setup and created a visually compelling website.
RESULTS:
Professional website with the ability to accept payments for events based on member level, local member directory, and updated newsletters.
View the NAWBO South Florida Website
“Our organization has become more searched and visible online which has increased membership, engagement, and overall participation. Hire her – she’s a gamechanger!”
– Teana MacDonald, Marketing Chair, NAWBO South Florida
